John H. Frey

Building systems that help leaders think clearly and act deliberately

Where Presence Meets Performance

A Command Sergeant Major, MBA candidate, and lifelong learner focused on leadership, strategy, and innovation. Exploring how thoughtful systems can support leaders navigating complexity.

About

I'm a Command Sergeant Major, MBA candidate, and lifelong learner focused on leadership, strategy, and innovation. Across 22 years in Army aviation, my work has always centered on building capable teams, navigating complexity, and delivering results without losing sight of the people behind them.

Today, I'm investing in growth, deepening my skills in strategic planning and organizational leadership, and in emerging technologies like AI and data analytics. I believe good leadership is confident consistency: clear thinking, steady presence, and the ability to help others thrive through change.

Outside of work, I stay grounded through language study (Portuguese), long runs, and returning to the piano. Above all, I'm grateful for the partnership of an incredible wife who challenges me to lead better, think deeper, and live fully.

Systems in Development

S1-T

An evolving operating model for focus, reflection, and leadership rhythm. Built from lived experience, tested in pressure environments. Still learning what works.

S2-A&R

A wellness and readiness tracker designed for humans, not just data. Supports energy, clarity, and habit development through meaningful routines.

The Crew Shack (v2 is live!)

Leadership development through dialogue. Simulated conversations designed to sharpen presence, empathy, and practical decision-making in complex situations.

Visit Crew Shack

S4-AZ

Leadership through dialogue, amplified. An exciting evolution that takes human-centered conversation to the next level. Something extraordinary is coming.

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Cadence (is live!)

A mission-ready workout timer built for leaders, not influencers.

Cadence supports high-intensity group training in resource-constrained environments with precision timing, real-time performance zones, and multi-heat control.

Visit Cadence

Design Principles

Systems Serve People

The best systems remove friction, support thoughtful work, and help others show up at their best. Tools are only useful if they leave room for human judgment.

Clarity Beats Complexity

Simple ideas, clearly expressed, tend to outlast the trend. My work focuses on frameworks that can be sustained under pressure and adapted in the field.

Iterate in the Open

None of this is finished. Everything is under development, tested in real time, and revised based on what actually works. Better is always possible.

Where This Is Heading

Currently developing AI-enabled platforms that solve real leadership challenges. My focus is on creating tools that amplify human capability rather than replace it.

Transition Timeline

Preparing for deliberate transition to corporate leadership... timeline to be released. Looking for roles where strategic thinking, operational excellence, and human-centered technology converge.

What drives me: building systems that help leaders think clearly and act deliberately. Every tool I create is tested in real environments with real stakes. The goal isn't perfection—it's utility that lasts.

Connect

If you're exploring leadership systems, meaningful technology, or simple tools that help people do better work, I'd be glad to connect.